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A 45-minute immersive theatrical experience, allowing the audience to take centre stage and become famous movie or pop stars in Saudi Arabia. The room and actor based experience integrated RFID technology to highlight personalsation and create digital merchandise packages. 


Created by Done&Dusted for SELA, the Show Producer was responsible for embedding the theatrical performance and operations, creating a handover manual and touring package, and handling any issues that arose during the first month of the show's run.

This experience took place in Jeddah in July 2022 and in Riyadh in November 2022

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